The Farm Market Fresh program, also known as the Senior & WIC Farmers' Market Nutrition Program (S/FMNP) is a federal and state nutrition program administered by DARS’ Division for Community Living that authorizes farmers to accept Virginia’s Farm Market Fresh for Older Adults and WIC Program (S/FMNP) vouchers at farmers' markets.
The purposes of the program include providing fresh fruit and vegetables and nutrition education to participants; promotion and use of farmers’ markets as a direct marketing outlet for Virginia farmers; and promotion of Virginia fresh fruit, vegetables and cut herbs.
What is the Farm Market Fresh for Older Adults?
Older adults are eligible to receive 10 vouchers ($5 each), totalling $50 worth of farmers’ market vouchers to purchase fresh fruits, vegetables, and fresh cut herbs from approved vendors if the following statements are true:
Vouchers issued to eligible participants:
June 1 - September 30
Vouchers can be redeemed at participating
farmers' markets & roadside stands:
June 1 - November 19
The WIC Farmers’ Market Nutrition Program (FMNP) was established by Congress in July 1992 to provide fresh, nutritious, unprepared, locally grown fruits and vegetables through farmers’ markets and roadside stands to WIC participants, and to expand awareness and use of, and sales at, farmers’ markets and roadside stands.
What is the Farm Market Fresh for WIC?
Pregnant, breastfeeding, and postpartum women, infants (5-12 months) and children (1 year to 5 years of age) are eligible to receive $30 worth of farmers’ market checks to purchase fresh fruits, vegetables and herbs from approved vendors.
Who is eligible?
WIC families who are served by the following WIC Clinics:
Did you receive farmers’ market checks?
These resources are here to help:
Interested in becoming an authorized Farm Market Fresh Farmer/Vendor?
Email your completed Farmer application and agreement to:
Nutrition & S/FMNP Coordinator
Office of Aging Services | Division of Community Living
1610 Forest Avenue, Suite 100
Richmond, VA 23229
Phone: (804) 662-9319
DARS will be offering virtual Training & Information Sessions for interested farmers to discuss the details of this program.
New Farmers must attend one of these sessions before accepting S/FMNP checks at the market.
In 2023 these trainings will be offered the 3rd Monday of the month at 3 pm on the following dates:
The same Zoom link will be used for each session.
Join from PC, Mac, Linux, iOS or Android: https://vadars.zoom.us/j/83031797463
+1 786 635 1003 (US Toll)
+1 971 247 1195 (US Toll)
+1 669 900 6833 (US Toll)
Meeting ID: 830 3179 7463
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