Virginia’s Farm Market Fresh for Older Adults and WIC Program

The Farm Market Fresh program, also known as the Senior & WIC Farmers' Market Nutrition Program (S/FMNP) is a federal and state nutrition program administered by DARS’ Division for Community Living that authorizes farmers to accept Virginia’s Farm Market Fresh for Older Adults and WIC Program (S/FMNP) vouchers at farmers' markets.

The purposes of the program include providing fresh fruit and vegetables and nutrition education to participants; promotion and use of farmers’ markets as a direct marketing outlet for Virginia farmers; and promotion of Virginia fresh fruit, vegetables and cut herbs.

Virginia’s Farmers’ Market Nutrition Programs

Senior FMNP

What is the Farm Market Fresh for Older Adults?

Older adults are eligible to receive 10 vouchers ($5 each), totalling $50 worth of farmers’ market vouchers to purchase fresh fruits, vegetables, and fresh cut herbs from approved vendors if the following statements are true:

  • You are 60 years of age or older.
  • You are a resident of a locality that participates in the program.
  • You do not live in the same household and you are not an immediate family member of the farmer who grows the produce.
  • You meet the program’s income requirements. You must certify your household income.

Vouchers issued to eligible participants:
June 1 - September 30

Vouchers can be redeemed at participating
farmers' markets & roadside stands:
June 1 - November 19



The WIC Farmers’ Market Nutrition Program (FMNP) was established by Congress in July 1992 to provide fresh, nutritious, unprepared, locally grown fruits and vegetables through farmers’ markets and roadside stands to WIC participants, and to expand awareness and use of, and sales at, farmers’ markets and roadside stands.

What is the Farm Market Fresh for WIC?

Pregnant, breastfeeding, and postpartum women, infants (5-12 months) and children (1 year to 5 years of age) are eligible to receive $30 worth of farmers’ market checks to purchase fresh fruits, vegetables and herbs from approved vendors.

Who is eligible?
WIC families who are served by the following WIC Clinics:

Did you receive farmers’ market checks?
These resources are here to help:

Look for this sign that identifies authorized farmers at farmers' markets:

Farm Market Fresh sign

Interested in becoming an authorized Farm Market Fresh Farmer/Vendor?

2022 Farmer Handbook

  1. Complete the online vendor application here: Farmer Application for Participation
  2. Sign the annual vendor agreement here: 2022 Farmer Agreement
  3. Find additional information to apply as an authorized farmer/vendor here

Email your completed Farmer application and agreement to:
Kelly Wright
Nutrition & S/FNMP Coordinator
Office of Aging Services | Division of Community Living

1610 Forest Avenue, Suite 100
Richmond, VA 23229
Phone: (804) 662-9319


This institution is an equal opportunity provider.

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