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Virginia’s Farm Market Fresh for Older Adults and WIC Program

The Farm Market Fresh program, also known as the Senior & WIC Farmers' Market Nutrition Program (S/FMNP) is a federal and state nutrition program administered by DARS’ Division for Community Living that authorizes farmers to accept Virginia’s Farm Market Fresh for Older Adults and WIC Program (S/FMNP) vouchers at farmers' markets.

The purposes of the program include providing fresh fruit and vegetables and nutrition education to participants; promotion and use of farmers’ markets as a direct marketing outlet for Virginia farmers; and promotion of Virginia fresh fruit, vegetables and cut herbs.

Virginia’s Farmers’ Market Nutrition Programs

Banner Farm Market Fresh for Older Adults

Senior FMNP

What is Farm Market Fresh for Older Adults?

Older adults are eligible to receive 10 vouchers ($5 each), totalling $50 worth of farmers’ market vouchers to purchase fresh fruits, vegetables, and fresh cut herbs from approved vendors if the following statements are true:

  • You are 60 years of age or older.
  • You are a resident of a locality that participates in the program.
  • You do not live in the same household and you are not an immediate family member of the farmer who grows the produce.
  • You meet the program’s income requirements. You must certify your household income.

Vouchers issued to eligible participants:
June 1 - September 30

Vouchers can be redeemed at participating
farmers' markets & roadside stands:
June 1 - November 17

Farm Market Fresh banner for WIC


The WIC Farmers’ Market Nutrition Program (FMNP) was established by Congress in July 1992 to provide fresh, nutritious, unprepared, locally grown fruits and vegetables through farmers’ markets and roadside stands to WIC participants, and to expand awareness and use of, and sales at, farmers’ markets and roadside stands.

What is Farm Market Fresh for WIC?

Pregnant, breastfeeding, and postpartum women, infants (5-12 months) and children (1 year to 5 years of age) are eligible to receive $30 worth of farmers’ market checks to purchase fresh fruits, vegetables and herbs from approved vendors.

Who is eligible?
WIC families who are served by the following WIC Clinics:

Did you receive farmers’ market checks?
These resources are here to help:

How to find a Farmers’ Market with authorized farmers:

  1. Visit: vafma.org/virginia-markets and use the filters below the map to click "Programs" and select "Senior FMNP" or "WIC FMNP" to find markets with farmers who can accept S/FMNP checks, or
  2. Download the Virginia Farmers Market Trail app for iPhone.

Look for this sign that identifies authorized farmers at farmers' markets:

Farm Market Fresh sign

Interested in becoming an authorized Farm Market Fresh Farmer/Vendor?

2024 Farmer Handbook

Farmers who participated in 2023 do not need to re-apply in 2024. Please read the Returning Farmer Cover Letter and complete the 2024 Authorized Farmer Renewal Form and return to sfmnp@dars.virginia.gov

  1. Complete the online vendor application here:
    2024 Farmer Application for Participation (English)
    2024 Farmer Application for Participation (Spanish)
  2. Sign the annual vendor agreement here:
    2024 Farmer Agreement (English)
    2023 Farmer Agreement (Spanish)
  3. Find additional information to apply as an authorized farmer/vendor here

Email or mail your completed Farmer application and agreement to:

Farm Market Fresh (S/FMNP)
1610 Forest Avenue, Suite 100
Richmond, VA 23229
Email: sfmnp@dars.virginia.gov

Matthew Wasikiewicz
Farm Market Fresh Coordinator
Phone: (804) 774-9067
Email: Matthew.wasikiewicz@dars.virginia.gov

Farmer Training

DARS hosts virtual Training & Information Sessions for interested farmers to discuss the details of this program.
Due to program updates, in 2024 ALL participating farmers must attend one training session before accepting Farm Market Fresh checks at the market.

Click Here to Register

Virtual Farmer Training & Information sessions will be offered the 3rd Monday of the month at alternating times (3 – 4pm or 5:30 – 6:30pm) on the following dates:

  • March 18 (5:30 – 6:30pm)
  • April 15 (3:00 – 4:00pm)
  • May 20 (5:30 – 6:30pm)
  • June 17 (3:00 – 4:00pm)
  • July 15 (5:30 – 6:30pm)

Farmers who need assistance attending a Training & Information Session, please call Matthew, the Farm Market Fresh Coordinator, at (804) 774-9067.


Now Accepting New Roadside and Farm Stands! Any farmer seeking approval for a new Roadside or Farm Stand must satisfy three requirements for their stand. Your Roadside Stand:

  • Must have set hours of operation (set days of the week & hours open to the public),
  • Must be staffed during all operating hours, and
  • This location must function in addition to at least one farmers’ market.

If your Roadside or Farm Stand meets the above criteria, please list the details on the 2024 Farmer Application (for new 2024 farmers) or 2024 Authorized Farmer Renewal Form (for 2023 returning farmers).


This institution is an equal opportunity provider.

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